EMPLOYER BRANDING: THE FOUNDATION FOR ATTRACTING AND RETAINING TOP TALENT

Employer Branding can be defined as the process to enhance an organization’s standing as an employer of choice. It is designed to attract, engage and retain top talent.

Integral to the success of Employer Branding is the creation of a strong Employer Value Proposition (EVP), which creates a foundation for not just attracting top talent but also higher employee engagement, hence, better employee retention. This serves to underscore the qualities that distinguish one organization from another as a sought-after employer; highlighting the employee’s Return on Value (RoV) for his or her contribution to the organization.

Building brands requires a keen understanding of how new communications technology, new channels, and vibrant creativity work together. This is a world where the “consumer” (in this case the prospective or existing employee) is now in control. Consumer insight is central to determining the core value proposition that a company can tout and external/internal candidates can embrace. A current outlook and true cultural alignment are even more important for today’s talent pool than perhaps before.

Engaging your audience is vital to promoting your company to key stakeholder groups. Today, these stakeholders are much more discerning so creating a strong EVP that resonates with your core audience may be challenging but it is essential.

Having connected to this talent pool it becomes necessary for the Employer Brand to be integrated into their lives in a surround-sound approach. Well-established corporate brands complimented by strong Employer Brands solidify the culture of an organization within the marketplace resulting in synchronization of promised employee/employer deliverables.

Employer Brands are living entities that need to be revisited at regular intervals to ensure that the perception of an organization as an employer of choice is indeed the reality. Employer Brand Management will ensure that the Employer Brand is built to last.

Our response to our clients for their talent management needs, starting at the very crucial level of creating a strong employer brand is our Single Source Talent Management Solution. As talent stewards, we utilize our judgement, experience and broad array of tools and techniques to understand, develop and enhance the relationship between employers and their internal customers, their employees.

Our OCI Total Talent Stewardship® is a marriage of talent knowledge with a global network capable of articulating brands as they cross borders – vital to the growing number of multinational clients seeking to leverage their Employer Brands in new markets to attract/retain top talent around the world.