Employer Branding Design & Integrated Communications
Gargi is an accomplished brand designer with over 25 years of experience in providing successful branding and integrated communications’ solutions for organizations across diverse sectors, be it FMCG, Engineering, IT, Consulting, Retail, Financial Services, and the Social/Not-for-profit. Formerly the General Manager at Tata Consultancy Services, in India, Gargi led the Design Services and set the brand standards across businesses spread across multiple geographies and verticals.
Gargi has founded, partnered and led multiple design consultancy firms. She is a business entrepreneur who has driven business growth and sustained profitability at each business that she founded. As such, she is both a brand design strategist and a business leader, with a holistic understanding of how brands, people and process work together to meet business objectives.
Currently Gargi is based in India, where she leads a dynamic team of design and communications professionals under her independent flagship of Changing Sky, a strategic branding and integrated communications firm. Providing creative communication solutions across various media domains, be it through extensive corporate identity programs, brand positioning, rebranding or just simple visual identities, Gargi is a strategic partner to her clients, especially owing to her cross-domain experience in Research and Design. Her work in Brand Identity Design, Packaging, and Promotions across Print and Digital Media has received numerous accolades.
Gargi’s interest and passion is multi-faceted. She is an associate of LEAD: an international network of professionals working for the environmental cause. She also teaches at India’s pre-eminent design and engineering schools and is a visiting faculty to her alma-mater National Institute of Design. As a subject-matter expert in new technologies, she has been invited as a resource lead on Capacity Enhancement through eLearning for Sustainable Development to the Institute of Global Environmental Strategies in Japan, hosted by UNEP.
At OCI, the design savvy team of Changing Sky, under the leadership of Gargi offer their subject-matter expertise on branding and design, that resonate well with the target audience of our clients and make them into employers of choice.
Gargi believes that:
If you design your brand with your audience in mind, the brand will be remembered forever.